Three ways to improve your personal brand

An article from Jamie Turner
– Randy Wolgemuth

Did you know that 50% of the people who Google themselves aren’t happy with the results?

It’s true!

Why is that?

It’s because those people didn’t do a good job building a personal brand and managing their online reputation.

Here are 3 things you can do to fix that.

Step 1: Model someone, but don’t lose yourself

There are probably 3 or 4 people you think do a good job with their personal brand. 

This might be people online, or it might simply be people in your office.

Take those people and model what they do. 

That doesn’t mean copy them, it simply means follow in their footsteps – how do they carry themselves? How do they present themselves? How do they engage with others?

Model yourself after them, without losing a sense of who you are and what yo u’re about.

Step 2: Be authentic, but not fully transparent

We all know the importance of being authentic. Ever since you were a kid, your parents have told you to “be yourself.”

Got it.

But there’s a twist to that. Being authentic doesn’t mean being fully transparent.

Nobody wants to know that you’re addicted to gambling or that you drink too much. What they want is to see the best side of you in its fully authentic, genuine form.

So be authentic, but not fully transparent.

Step 3: Know your audience as well as you know yourself

It’s one thing to understand what motivates you and what drives you, but it’s equally important to understand what motivates and drives your audience.

This is essential if you’re going to write a book, start a YouTube channel, or simply build your reputation in the office.

Get inside the mind of your target audience, understand them on a nuanced, psychographic level, and then work backwards from there.

By thinking backwards, you’ll know how to make your personal brand move forward.

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